One of New Zealand’s most recognisable retail names is making a comeback, with Smiths City officially relaunching under new ownership.
Originally established in 1918, Smiths City has been a staple in New Zealand homes for over a century. Now, the iconic brand is being revived by two Kiwi entrepreneurs determined to bring it back to life for a new generation.
“We didn’t just buy a business - we bought a legacy,” said the new owners. “Smiths City has been part of Kiwi homes for over 100 years, and we felt a real responsibility to rebuild it properly.”Both owners, and fathers themselves, say their motivation carries personal meaning.
“As dads, this is about showing our kids what’s possible. We want them to see that when you believe in something - and you’re willing to put in the work - you can rebuild, create, and make a difference.”
“Smiths City has a proud past, but we are focused on its future. We want to create a business our families, our customers and New Zealanders can be proud of.”
Proudly New Zealand Owned and Operated
The new Smiths City will relaunch with a clear focus on homeware, office products, and technology offering practical and dependable solutions for New Zealand homes and workplaces.
The owners say their vision is to create a retail brand grounded in simple but important values: reliability, honesty, good value and service customers can trust.
“Our focus is on creating a business that feels familiar, dependable and proudly Kiwi,” the owners said.
“We want customers to feel confident when they shop with Smiths City - whether they are purchasing for their home, their family or their workplace.”
A Personal Journey for the New Owners
As fathers, the relaunch also carries a personal meaning for the new owners.
“For us, this is about more than business. It is about showing our children what is possible when you believe in something, work hard and put your mind to it,” they said.
“Smiths City has been part of New Zealand homes for more than a century. We are excited to help carry that story forward for another generation.”
A Familiar Name With a Fresh Future
The relaunch will honour the heritage of Smiths City while introducing a renewed customer experience designed for today’s market.
The owners say they are committed to building a business that is easy to engage with, customer-focused and relevant to modern Kiwi living.
“We respect the history of Smiths City, but we are also excited about its future,” the owners said.
“We’re here for the long term. This is about rebuilding trust, reconnecting with customers, and creating a business we - our kids – and our customers can be proud of.”
Smiths City is expected to relaunch online, 27th July, with further announcements to follow.
Media Contact:
Support@smithcity.co.nz
www.smithscity.co.nz